Collaborations
Hermès - Dans L’œil du Prince
(2020 - 2021)Project by the MA Space & Communication at HEAD-Geneva, Switzerland.
Given the brief to design the f/w 20/21 boutique windows in Geneva, the words vivid, playfulness, captivating and color richness represented the first visual concepts and experiments in space. Therefore, the main exploration involved the relationship between the viewer and colors to become a strong perceptual experience between interior and exterior space. The Hermès products were conceptualized to be staged as the main protagonists of an imaginative trip through the Swiss mountains. Inspired by “L’oeil du Prince”, the most privileged place to watch a play in the theater, the proposal engages the viewer to experience moving illusions created by the physical composition, its colors and the perspective towards the windows.
Amount of windows: 10
Materials: mdf, digital print on matte paper
Project led by: François Dumas, Alexandra Midal,
Arno Mathies in collaboration with Hermès.
Photo credits: © HEAD-Michel Giesbrecht
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